WEB CHANNELS

If you have products to sell and you are currently listing them on your website with just a single thumbnail or enlarged pack-shot then you can use a web channel.

The internet is the single largest growth area for retail sales.

People who once used the net for information only now turn to the web for communication, entertainment and – ever increasingly – goods and services.

The increasing growth of web based sales challenges old traditional sales outlets, many of which are now struggling to compete and demanding greater and greater margins to survive.

Direct selling is the answer … and the internet offers direct access to your market. You can deal directly with your own customers and cut out sales agent commissions entirely by using a website that utilises film to entertain, demonstrate, inform and sell. It can stand on its own, or, better still, you can just bolt it on to your existing site.

If you have products to sell, services to offer or ideas to proliferate, you will benefit from an active sales-based website which utilises the latest web techniques to attract customers and make them buy.

We live in the television age and increasingly our customers are influenced by the immediacy of reality and sales TV. It is no longer good enough to present simple lists of products – people want to see how it works and what it can do for them.

Unlike most static websites, film content allows you to demonstrate your products or services with high quality video action that attracts a growing audience and catches the imagination of buyers, coaxing them to press the BUY button.

And your website footage can be downloaded to mobile phones as well !

By using film, your customers can experience what you are offering – from practical demonstrations of how to use or enjoy a product to full-on presenter based sales presentations. This works particularly well if you already have an existing community of enthusiastic visitors, or – because of the strength of your product list – you have the ability to interest a large buying audience.

The use of film clips will significantly increase your rate of conversion of visitors to purchasers

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